After a year marked by macroeconomic challenges paired with economic recovery, how is 2022 shaping up for direct and digital marketers?
Inflation, rising costs, supply chain disruption, labor shortages, COVID-19 variants—these issues shaped the economic landscape of 2021. On the other hand, economic growth, direct mail recovery, and technological innovation were also at the forefront of the marketing landscape. These topics provide some insight into the challenges and opportunities direct and digital marketers will face in 2022. Based on the marketing materials that Competiscan has collected from our panels of consumers, business owners, insurance producers, investment advisors, and mortgage brokers, our Insights Analysts have summarized our thoughts on what we expect to see in 2022 in several key verticals.
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