By Scott Hoffman
In light of Rite Aid’s recent announcement that it would partner with Havas to develop an integrated, multi-faceted marketing campaign in support of the company’s 2018-19 immunization program, Competiscan collected direct to consumer and producer communications focused on the offer of immunizations and/or vaccinations at retail and pharmacy locations. These communications highlight some of the programs and marketing currently being used to emphasize the need for services such as flu shot.
All content within the report is extracted from actual direct marketing and brand communications observed within the marketplace.
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