By Mark Leonard
We are pleased to share our Q4 2017 Credit Score Program Overview. This presentation seeks to summarize the different approaches issuers are taking when promoting their credit score programs within direct mail and email credit card marketing. We reviewed acquisition and loyalty content from the following issuers:
- American Express
- Bank of America
- Barclays Bank
- Capital One
- Chase
- Citibank
- Discover
- USAA
- U.S. Bank
- Wells Fargo
Beyond our Q4 2017 creative reviews, a grid at the end of the report allows for a quick comparison of each issuer’s program offering. Benefit history slides summarize each issuer’s credit score program strategy over the last several years.
Please note that all marketing materials and brand communications featured within have been hyperlinked to the corresponding Competiscan records.
Competiscan clients can access the full report here. Not a client? Email us at contactus@competiscan.com to learn more.